Don't miss the largest show for fuel marketers and c-store professionals in the Upper Midwest - #UMCS2022

The Upper Midwest Convenience Store and Energy Convention (UMCS) is a joint venture between the Minnesota Petroleum Marketers Association (MPMA) and the FUELIowa trade associations consisting of more than 1,200 regular member companies and 420 associate companies in the states of Minnesota and Iowa. 

UMCS continues to grow each year and features our award winning show floor, keynote speakers, educational workshops and incredible networking opportunities including hospitality nights, casino night, prayer breakfast and much more. Register for the entire convention or customize specific days and sessions to your needs. UMCS 2022 is designed to help DRIVE YOUR BUSINESS!  

UMCS is the best value you will find. Experience it for yourself!  See below for our Schedule at a Glance.

Featured Speakers

Michael Veltri
Keynote Speaker

Michael Veltri is a leadership expert, battle-hardened business executive, and Bestselling author. Recognizing that success in business and life is created by the daily decisions we make, Michael elevates teams, fuel-injects leadership, and improves business performance through better decision-making practices. 

Michael is also a cancer survivor, decorated U.S. Marine veteran, and master-instructor in classical Japanese martial arts. He brings his vast experience to every keynote speech inspiring, motivating, and educating audiences worldwide.

Photo by FOX Sports North

Jim Morris
"The Rookie"

Prayer Breakfast Speaker

Jim Morris was a high school science teacher and coach in west Texas who miraculously made it to the Major Leagues at the age of 35. His life story made cinematic history with the heartwarming and unforgettable Disney movie, The Rookie, starring Dennis Quaid. Jim pitched two seasons for the Tampa Bay Devil Rays. 

Jim takes you through his life story sharing how dream makers and dream killers shaped him into the man he is today.

Schedule At-A-Glance

St. Paul RiverCentre  |  RC               Intercontinental St. Paul Riverfront Hotel  |  IC

Registration Desk Open 9am - 4pm

1:00 - 4:00 PM
Brand Meetings |

Check with your Brand for
time and location.

1:00 - 4:00 PM
UST Rules: What Tank Owners Need to Know Workshop | RC

4:30 PM
(Concurrent programming)
(NEW) State of the Industry
Rob Underwood - President, EMA 
| IC

5:00 - 6:00 PM
Welcome Reception 
& Silent Auction | IC

Open Bar & Appetizers

Supplier Company Dinners Or Dinner On Your Own  (Network!)

8:00 PM - 12:00 AM
Hospitality Night & Silent Auction | IC

Open Bar & Snacks

10:00 PM
Silent Auction Bid Winners Announced | IC


Registration Desk Open 8am - 4pm

8:15 - 9:15 AM
Keynote Speaker
Michael Veltri | RC

9:30 - 10:00 AM
State Association Meetings | RC

10:00 - 4:00 PM
Exhibit Hall Open | RC

11:30 - 12:30 PM
Lunch | RC

1:00 - 3:00 PM
EV Charging 101 for Fuel Retailers Workshop | RC

Panel discussion

2:00 - 3:00 PM
Educational Workshops | RC

Choose from four great sessions 

3:00 - 4:00 PM
Happy Hour on Show Floor | RC

Complimentary Beer, Wine, Soda

6:00 - 7:30 PM
Dinner Banquet & Comedy | IC

Great Food, Fun & Open Bar
featuring comedian Mike Brody

5:00 - 12:00 AM
Hospitality & Entertainment | IC

Open Bar & Snacks

7:30 - 10:30 PM
Casino Night | IC
Bags/Cornhole Night

Test your skills & unwind!

Registration Desk Open 8am - 12pm

8:00 - 9:00 AM
Prayer Breakfast
Jim Morris | RC

9:00 AM
Autographs on Show Floor Jim Morris | RC

9:00 - 12:00 PM
Exhibit Hall Open | RC

12:00 PM
Exhibit Hall Closes

*Certified Food Manager & Recertification Course Available

For more info contact
Holly Werner at


UMCS the App

The UMCS App will keep you organized with all show information at your fingertips. Stay up to date on the schedule and get connected with attendees and exhibitors.

Download the “Aventri Event” App from the App store. Enter the Show Code of 679132. You will be prompted for your User Name (email you registered with), and Password (your last name “case sensitive”.)

2022 Five/Four Star Sponsors