Don't miss the largest show for fuel marketers and c-store professionals in the Upper Midwest - #UMCS2022

The Upper Midwest Convenience Store and Energy Convention (UMCS) is a joint venture between the Minnesota Petroleum Marketers Association (MPMA) and the FUELIowa trade associations consisting of more than 1,200 regular member companies and 420 associate companies in the states of Minnesota and Iowa. 

UMCS continues to grow each year and features our award winning show floor, keynote speakers, educational workshops and incredible networking opportunities including hospitality nights, casino night, prayer breakfast and much more. Register for the entire convention or customize specific days and sessions to your needs. UMCS 2022 is designed to help DRIVE YOUR BUSINESS!  

UMCS is the best value you will find. Experience it for yourself!  See below for our Schedule at a Glance.

Featured Speakers

Michael Veltri
Keynote Speaker

Michael Veltri is a leadership expert, battle-hardened business executive, and Bestselling author. Recognizing that success in business and life is created by the daily decisions we make, Michael elevates teams, fuel-injects leadership, and improves business performance through better decision-making practices. 

Michael is also a cancer survivor, decorated U.S. Marine veteran, and master-instructor in classical Japanese martial arts. He brings his vast experience to every keynote speech inspiring, motivating, and educating audiences worldwide.

Photo by FOX Sports North

Roy Smalley
Prayer Breakfast Speaker

Roy Smalley played 10 seasons for the Minnesota Twins including an All-Star season in 1979 and the Twin’s first World Championship in 1987. Roy ranks near the top in many all-time Twins categories.

Roy is now in his 18th season with Twins television broadcasts. In addition to television, he is Senior Vice President, Portfolio Manager at Morgan Stanley, serves as President on the Board of Directors for the non-profit, Pitch In For Baseball, and is an advocate for the Boys & Girls Clubs of the Twin Cities. Roy has graciously agreed to visit the show floor for autographs and photos following the prayer breakfast.
Photo by FOX Sports North

Schedule At-A-Glance

St. Paul RiverCentre  |  RC               Intercontinental St. Paul Riverfront Hotel  |  IC

Registration Desk Open 9am - 4pm

3:00 - 5:00 PM
Brand Meetings | IC

4:30 PM
(Concurrent programming)
(NEW) State of the Industry
Rob Underwood - President, EMA 
| IC

5:00 - 6:00 PM
Welcome Reception 
& Silent Auction | IC

Open Bar & Appetizers

Supplier Company Dinners Or Dinner On Your Own  (Network!)

8:00 PM - 12:00 AM
Hospitality Night & Silent Auction | IC

Open Bar & Snacks

10:00 PM
Silent Auction Bid Winners Announced | IC


Registration Desk Open 8am - 4pm

8:15 - 9:15 AM
Keynote Speaker
Michael Veltri | RC

9:30 - 10:00 AM
State Association Meetings | RC

10:00 - 4:00 PM
Exhibit Hall Open | RC

11:30 - 12:30 PM
Lunch | RC

2:00 - 3:00 PM
Educational Workshops | RC

Choose from four great sessions 

3:00 - 4:00 PM
Happy Hour on Show Floor | RC

Complimentary Beer, Wine, Soda

6:00 - 7:30 PM
Dinner Banquet & Comedy | RC

Great Food, Fun & Open Bar
featuring comedian Cy Amundson

5:00 - 12:00 AM
Hospitality & Entertainment | IC

Open Bar & Snacks

7:30 - 10:30 PM
Casino Night | IC
Bags/Cornhole Night

Test your skills & unwind!

Registration Desk Open 8am - 12pm

8:00 - 9:00 AM
Prayer Breakfast
Roy Smalley | RC

9:00 AM
Autographs on Show Floor Roy Smalley | RC
Bring your MN Twins Memorabilia! 

9:00 - 12:00 PM
Exhibit Hall Open | RC

12:00 PM
Exhibit Hall Closes

*Certified Food Manager & Recertification Course Available

For more info contact
Holly Werner at


UMCS the App

Coming soon! The UMCS App will keep you organized with all show information at your fingertips. Stay up to date on the schedule and get connected with attendees and exhibitors. Stay Informed!


2022 Five/Four Star Sponsors