TWO DAYS. ALL IN.
April 1-2, 2026
This isn't just a schedule change - it's a total upgrade. By transforming two half days into a full-throttle two-day experience, UMCS is delivering more time on the show floor, more networking, and more of the high-energy events attendees and exhibitors love.
Here's why 2026 will be the biggest and boldest UMCS yet:
Attention Associate Members
By registering as an attendee, I confirm that I am not an Associate Member of FUELIowa or FUELING Minnesota.
I acknowledge and agree that, in the event I register as an attendee while holding Associate Member status with either organization, I, pursuant to applicable event policies and membership requirements, be required to register as an exhibitor, remit the applicable booth fee, or participate as a One-Star Sponsor of the Upper Midwest Convenience Store (UMCS) Show. I further understand that such requirements are subject to enforcement in accordance with the governing rules of the event and the respective organizations.
Associate members should call FUELING MINNESOTA at 651-484-7227 for any questions on this policy and to make the appropriate arrangements.
UMCS Exhibitor Contracts are available on the Exhibitors tab.
2026 UMCS SCHEDULE AT A GLANCE
March 31 - Exhibitor set up 10:00 AM - 4:00 PM
April 1
7:30 AM - Exhibitor Set Up
7:00 AM - 4:00 PM - Registration Desk Open
8:00 AM - 8:45 AM - State Association Meetings
9:00 AM - 10:30 AM - Keynote Speaker - Lou Nanne
10:30 AM - 4:30 PM - Exhibit Hall Open
12:00 PM - 1:00 PM - Working Lunch & Workshops
3:00 PM - 4:30 PM - Happy Hour on the Trade Floor
5:00 PM - 6:30 PM - Welcome Reception
6:30 PM - 8:00 PM - Supplier Dinner/Dinner on your own
8:00 PM - Midnight - Welcome Reception, Silent Auction Ends
April 2
7:30 AM - 4:00 PM - Registration Desk Open
7:45 AM - 8:45 AM - Prayer Breakfast
9:00 AM - 10:00 AM - Day 2 Keynote Speaker - Steve Goreham
10:00 AM - 3:00 PM - Exhibit Hall Open
12:00 PM - 1:00 PM - Working Lunch & Workshops
1:30 PM - 3:00 PM - Happy Hour on the Trade Floor
3:00 PM - 6:00 PM - Exhibitor Tear Down
3:15 PM - 4:45 PM - Fueling Fuelers with AI: How Fuel Retailers are Using AI to Win More Customers - Ernie Harker
5:15 PM - 6:30 PM - Hospitality at the InterContinental
6:30 PM - 7:45 PM - Dinner and Comedian John Heffron
7:45 PM - Midnight - Casino Night, Hospitality and Entertainment
SPECIAL THANKS TO OUR 2026 FIVE AND FOUR STAR SPONSORS